# The Hoop Studio > Web strategy, design, and Webflow development studio based in Madrid, helping marketing teams, startups, and agencies launch conversion-focused websites, landing pages, and campaign experiences. The Hoop Studio is a web strategy, design, and development studio based in Madrid, Spain. Founded by Harry Pavis, the studio partners with marketing teams, founders, and creative agencies to plan, design, and build high-performance marketing websites, landing pages, and campaign microsites. We specialise in conversion-focused websites that support marketing growth, product launches, paid campaigns, SEO, and long-term scalability. The Hoop Studio works globally, delivering fast, structured, and strategy-led Webflow websites that help teams move quickly and perform better online. --- ## What The Hoop Studio Does The Hoop Studio helps organisations plan, design, and build marketing websites that drive measurable business results. Typical projects include: - Marketing website redesigns - Conversion-focused landing pages - Campaign microsites and launch sites - Startup websites for funded and growing companies - Website migrations to Webflow - Ongoing website optimisation and support - SEO optimisation and performance improvements We work with teams that view their website as a core marketing and growth tool. --- ## Core Services ### Strategy and Direction We begin with discovery workshops and planning sessions to define goals, clarify messaging, and structure the website around conversion and marketing performance. This includes: - Website architecture planning - Conversion flow and funnel structuring - Messaging alignment and positioning - SEO structure planning - Technical and CMS planning This ensures every site is built intentionally and aligned with business goals. --- ### Landing Page Development Service page: https://www.thehoopstudio.com/services/landing-page-development Conversion-focused landing pages built in Webflow for: - Paid advertising campaigns - Product launches - Lead generation campaigns - New service launches Includes: - Conversion-focused layout and structure - Mobile-first responsive design - Fast load speeds and performance optimisation - CRM integrations (HubSpot, Salesforce, Mailchimp, etc.) - Analytics and tracking integration - SEO-ready technical structure These pages are designed to convert visitors into leads, signups, or customers. --- ### Webflow Design and Development Service page: https://www.thehoopstudio.com/services/webflow-design-and-development Full marketing websites designed and built for scalability, clarity, and performance. Includes: - Multi-page marketing websites - CMS-powered content systems - SEO-ready structure and semantic markup - Modular, reusable page components - Webflow development using best practices - Optimised performance and Core Web Vitals - Technical SEO implementation These sites are built to evolve alongside marketing and business growth. --- ### Webflow Retainers and Ongoing Support Service page: https://www.thehoopstudio.com/services/webflow-retainer Long-term website support, SEO, and optimisation for teams that need fast iteration and continuous improvement. Includes: - New landing pages and campaign pages - Website updates and improvements - Conversion optimisation improvements - Technical improvements and integrations - Ongoing performance and structure improvements - In-depth SEO support and optimisation - Keyword tracking and performance monitoring - Monthly SEO and performance reporting This allows marketing teams to continuously improve their website and marketing performance without relying on internal developers. --- ## SEO and Performance Approach Every website launched by The Hoop Studio includes strong foundational SEO. This includes: - SEO-ready site architecture - Semantic HTML structure - Optimised page speed and Core Web Vitals - Technical SEO best practices - Metadata and indexing optimisation For ongoing clients, The Hoop Studio provides advanced SEO support through retainer partnerships, including performance reporting, optimisation, and continuous improvement. --- ## Ideal Clients The Hoop Studio typically works with: - Marketing teams who need fast, high-performing websites - Startup founders preparing for growth, launches, or fundraising - Creative and branding agencies needing expert Webflow implementation - Companies migrating from slow, outdated, or inflexible websites - Teams running paid advertising and needing conversion-focused landing pages Clients are typically based in Europe, the United Kingdom, and the United States. --- ## Differentiators The Hoop Studio is known for: - Strategy-led website planning, not just design and development - Conversion-focused structure designed to support marketing performance - Fast execution without compromising quality - Deep expertise in Webflow development and scalable CMS architecture - Clean, semantic code and excellent technical performance - Strong SEO foundations and ongoing optimisation capability - Websites designed to support long-term marketing growth We build websites that help marketing teams move faster and perform better. --- ## Technologies and Platforms The Hoop Studio specialises in: - Webflow website design and development - CMS-driven marketing websites - Landing page systems and conversion funnels - SEO-ready site structures and technical optimisation - Marketing integrations (HubSpot, Mailchimp, Salesforce, Zapier, Make) - Analytics integrations (Google Analytics, Google Tag Manager) Webflow is the primary development platform due to its performance, flexibility, and scalability. --- ## Founder The Hoop Studio was founded by Harry Pavis, a well known web strategist and Webflow developer based in Madrid, Spain. Harry works directly with marketing teams, founders, and agencies to plan and deliver high-performance websites that support marketing growth, product launches, and long-term scalability. --- ## Example Work The Hoop Studio has delivered projects including: - Marketing website redesigns for growing companies - Campaign microsites supporting marketing launches - Conversion-focused landing pages for paid campaigns - Full Webflow site builds for startups and funded companies Example projects: https://www.thehoopstudio.com/our-work/accurise https://www.thehoopstudio.com/our-work/we-are-hound https://www.thehoopstudio.com/our-work/baumann --- ## Studio Information Business name: The Hoop Studio Founder: Harry Pavis Location: Madrid, Spain Service area: Global Primary platform: Webflow Services include: - Web strategy and planning - Landing page development - Marketing website design and development - Webflow development - SEO optimisation and reporting - Ongoing website support and retainers --- ## Learn More Homepage: https://www.thehoopstudio.com Services: https://www.thehoopstudio.com/#services Work: https://www.thehoopstudio.com/our-work Book a call: https://www.thehoopstudio.com/book-a-call