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Landing Page Development

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How We Do It
Growth Strategy
Design & Brand Experience
Webflow Development
Growth Enablement
Best Practices for URL Structure in Webflow

Webflow URL best practices: use hyphens, lowercase short slugs, logical folders, keyword-focused CMS slugs, and 301 redirects to protect SEO.

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SEO and Content Strategy for Rebranded Websites

Step-by-step SEO and content checklist for website rebrands: audits, 301 redirects, keyword mapping, content updates, technical fixes, and post-launch monitoring.

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How A/B Testing Improves Conversion Rates in Webflow

Learn how Webflow A/B testing improves conversions—test CTAs, forms, and mobile layouts, use heatmaps when traffic is low, and measure with native tools.

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Webflow Site Architecture for SEO

Shallow, well-organized Webflow site structures improve crawlability, link equity, and user engagement through clean URLs, internal linking, and technical SEO.

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Web Development & Strategy for Growth-Focused Team

We design and build high-converting Webflow sites for ambitious brands—shaped by strategy, driven by design, and built to grow.

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Trusted by the best

KLEF logo
Open Equity logo
Nalu Partners logo
Office co. logos
Accurise logo
Hound Marketing logo
Baumann logo
Pain-Free Dental Marketing (PFDM) logo
Dark Union logo
Aryz logo
UX Network community hub logo
Motomic logo
KLEF logo
Open Equity logo
Nalu Partners logo
Office co. logos
Accurise logo
Hound Marketing logo
Baumann logo
Pain-Free Dental Marketing (PFDM) logo
Dark Union logo
Aryz logo
UX Network community hub logo
Motomic logo

The studio teams trust when it really matters.
From strategy to site — we help you make the right moves online.

The Hoop Studio is a Web Design and Development Studio based in Madrid, working with marketing teams to bring campaigns, rebrands, and launches to life online.

Dedicated workshop and web strategy sessions

High-converting marketing websites for launches and growth

Madrid based, served globally

Process

What We Do

We help fast-moving teams launch websites that don’t just look good—they perform. From early-stage thinking to technical delivery and post-launch growth, we work across four core areas to make it happen.

Growth Strategy
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Start smart. We turn messy ideas into clear, strategic plans.

Before we open Figma or write a line of code, we get sharp on who you’re talking to, what you’re saying, and why it matters. From brand positioning to SEO structure, this phase creates the foundation for a website that works.

Web & content strategy

SEO & page structure

Audience and competitor insights

Visual direction & moodboards

An image of a book representing The Hoop Studio's strategic growth playbook and workshop
Design & Brand Experience
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Design that sells, speaks, and stays memorable.

We translate your strategy into clean, conversion-driven design—made to load fast, feel right, and actually move the needle. Every interaction and layout is crafted to build trust, guide action, and express your brand with precision.

UX & UI design

Copywriting

Typographic & visual systems

Dev-ready Figma handoff

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Webflow Development
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Built to perform. Fast, flexible, and easy to manage.

We bring your site to life in Webflow—clean, structured, and scalable from day one. SEO, CMS, integrations, animations… it’s all baked in. So you can launch fast, iterate freely, and never touch a line of code.

CMS setup & structure

Performance & SEO best practices

GA4 / Tag Manager / CRM integration

QA, testing, and responsive polish

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Growth Enablement
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Launch isn’t the end. We help you optimise, iterate and improve.

After launch, we don’t disappear. We help you track what’s working, test what’s not, and turn your site into a living, growing marketing asset. Smarter decisions. Better results. Clearer next steps.

Analytics & reporting setup

SEO & performance audits

A/B testing & conversion insight

Ongoing content editing

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£50M+

Revenue created

From clients with sites by The Hoop Studio

100K+

Newsletter signups

From sites built by The Hoop Studio

10x

Top 10 keywords

From clients using The Hoop Studio

2x

Conversion improvements

From clients using The Hoop Studio

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An image of a book representing The Hoop Studio's strategic growth playbook and workshop
A mockup of the Accurise landing page on a macbook pro on a dreamy spring grass scene
An image of the Atmosfera webflow design and development build on a macbook pro screen and urban background
A mockup of a website showing seo results via semrush
Stage 1
Process

Strategy & Direction

We start by asking the right questions. Through workshops, research, and collaborative planning, we help you define your goals, refine your message, and lay the foundations for a site that’s aligned, intentional, and built to grow with you.

An image of a book representing The Hoop Studio's strategic growth playbook and workshop
Stage 2
Process

Design & Brand Experience

We translate strategy into a clear, distinctive visual language—focused on clarity, connection, and conversion. From layout to typography, we design web experiences that feel considered, expressive, and ready to perform across every device and touchpoint.

Landing Page Development
Landing Page Development
Webflow Website Development
Webflow Website Development
A mockup of the Accurise landing page on a macbook pro on a dreamy spring grass scene
Stage 3
Process

Webflow Development

We build fast, scalable websites with structure and performance at the core. Built in Webflow with a clean CMS, SEO best practices, and lightweight animations, your site is designed to be both beautiful and bulletproof—easy to manage, ready to grow.

Recent Work
Recent Work
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Stage 4
Process

Ongoing Web Partner

Post-launch, we offer long-term support to help your site evolve. From new pages and A/B testing to content updates and CMS tweaks, we act as your on-call web team—keeping things fresh, fast, and conversion-ready as your business moves forward.

Webflow Retainer
Webflow Retainer
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Proof

You’re in Safe Hands

Kingsley Devon Swoosh Logo

"I have worked with The Hoop Studio on a number of web projects over the last 12 months, from web development, technical SEO, site optimisation and design. The quality of work has consistently been outstanding and the team are a pleasure to work with."

Ruth P.
Director of Marketing, Kingsley Devon
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Open Equity Logo

"The Hoop Studio are utterly fantastic digital partners! Harry and the team really know their stuff. They helped us refine our vision, design a great digital experience, and get it live in a matter of days."

Thomas C.
Founder, Open Equity
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Aryz Logo

"Incredible service! Team was responsive, fast, creative and organized (hard combo to find!) definitely recommend. The website created was smooth, unique and optimized for user behavior. Couldn’t be happier."

Ana P.
Co-Founder, ARYZ
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Baumann Partners Logo

"Harry is amazing! Simplifies everything, takes your hand and knows everything and anything. Speedy and super helpful! Use frequently"

Samuel P.
Founder, Baumann
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GrwthX Logo

"I've been working with The Hoop Studio for a number of years now and I cannot recommend them enough. Their knowledge and advice has helped us reach our goals."

Luke S.
Founder, GrwthX Consulting
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Accurise logo

"Harry’s been brilliant to work with and always finds smart ways to bring the content I create to life. He’s always quick to respond, easy to work with, and has a great eye for design."

Ella P.
Marketing Lead, Accurise
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Kingsley Devon Swoosh Logo

"Harry manages our website superbly with frequent redesigns of pages, immediate response on last-minute requests, and much creative genius to bring our site alive, all of which has significantly boosted our SEO and drawn visitors to the site."

Rob P
Headmaster, Kingsley Devon
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Nalu logo

"The Hoop Studio really know their stuff. The team went above and beyond the call of duty, listening to my ambitions and providing a complete revamp."

Jasper C.
Founder, Nalu
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Aryz Logo

"The Hoop Studio helped us shape our ideas into a cohesive plan which they quickly formed into a beautiful website which exceeded our already high expectations."

George M.
Co-Founder, ARYZ
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Black silhouette logo of a dog facing left with a curled tail.

"Working with The Hoop Studio was an absolute joy. They did a cracking job on our website, and went above and beyond with support. Highly recommended!"

Rob T.
Co-Founder, Hound Marketing
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Bath Office Co. logo with bold white text on a green background.

"We have worked with Harry on a few website projects and it has always been an absolute pleasure. Easy processes and expert delivery - couldn’t recommend more!"

Jamie W.
Founder, Office Co.
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Dark Union Logo

"Harry & his team are so down to earth, quick to help & knowledgeable that it’s completely removed any stress I’ve associated with website development."

Shane O.
Founder, Dark Union
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Klef Logo

"The Hoop Studio executed our website rebuild with excellent communication, speed and strategic insight, always respecting and swiftly implementing our business needs."

Sam R.
KLEF, Co-Founder
Man wearing a white lab coat and blue glove holding a clear spray bottle.
EDNA Genetics Logo

"Working with Harry has been incredible for the EDNA team. He understood our vision, brought it to life, and enhanced our website with smart design and user focus."

Greg S.
Founder, EDNA Genetics

Our work

Recent Projects

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Atmosfera

Web Design
Web Development
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We Are Hound

Web Design
Web Development
View Project
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Nalu Partners

Web Design
Web Development
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Your Webflow partner for sites that perform

From launch pages to full-scale builds, The Hoop Studio delivers conversion-focused websites - designed well, built right, and delivered on time.

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