Question 1

What is AI search optimisation?

Accepted Answer

AI search optimisation (also called GEO — Generative Engine Optimisation) is the process of making your brand more likely to appear in answers generated by AI tools like ChatGPT, Perplexity, and Google AI Overviews. Where traditional SEO targets search rankings, GEO targets the recommendations AI gives directly to users.

Question 2

How is this different from SEO?

Accepted Answer

SEO helps you rank in a list of links. AI search optimisation helps you appear in the actual answer — the short list of brands an AI recommends when someone asks a question in your category. The underlying signals are different, which is why a strong SEO presence doesn't automatically translate to AI visibility.

Question 3

How do I know if my brand is currently appearing in AI answers?

Accepted Answer

Most businesses don't know — and that's exactly what the AI Visibility Audit uncovers. We map the prompts your customers are asking, test which brands appear in the answers, and show you where your brand stands relative to competitors.

Question 4

Which AI platforms do you monitor?

Accepted Answer

We track visibility across ChatGPT, Google AI Overviews, Perplexity, Claude, Deepseek, Grok and Microsoft Co-Pilot — the platforms where AI-driven discovery is most active and growing fastest.

Question 5

How long does it take to see results?

Accepted Answer

AI visibility builds over time, much like SEO. Early improvements — particularly in content and website structure — can influence answers within weeks. Broader authority signals take longer to compound. We track progress continuously so you can see what's moving.

Question 6

Do we need to already have strong SEO for this to work?

Accepted Answer

No, though existing content and domain authority can give you a head start. AI systems draw from a wide range of sources — industry publications, forums, comparison sites, and your own website. Our job is to identify which signals matter most in your category and close the gaps.

Question 7

Why does it matter to act now?

Accepted Answer

AI search is still early. The brands establishing visibility now are the ones setting the benchmark in their category. As more customers shift to AI-driven discovery, those recommendations become harder to displace — making early positioning significantly more valuable.

Question 8

What does working with The Hoop Studio actually involve?

Accepted Answer

It starts with an AI Visibility Audit — a clear picture of where you stand today. From there, we build a strategy across content, website structure, and external authority signals, and monitor your visibility on an ongoing basis. The goal throughout is straightforward: make your brand the one AI recommends.

Is your brand showing up where your customers are actually searching?