byHarry 2.0
byHarrys mid stage development was the initial seed which evolved into The Hoop Studio. We owe where we are today thanks to byHarry, it’s projects and it’s kind customers
What They Needed
The site needed to be a clear, credible home for Harry’s era, serving as a portfolio, brand seed, and bridge to The Hoop Studio. It should have simply articulated services, showcased selected work with outcomes, and captured leads. A minimal, typographic identity was essential, capable of evolving into the studio brand. Practically, the site needed to be easy to update (using a CMS for projects and testimonials), lightweight and fast, and set up for an SEO-safe transition to The Hoop Studio. This involved preserving redirects and link equity.
What We Did
We built a lean portfolio site with clear service messaging, case highlights, and a simple CMS for additions. It became the seed for The Hoop Studio—informing tone, structure, and a repeatable way to present outcomes.
