What They Needed
The site needed to be a clear, credible home for Harry’s era, serving as a portfolio, brand seed, and bridge to The Hoop Studio. It should have simply articulated services, showcased selected work with outcomes, and captured leads. A minimal, typographic identity was essential, capable of evolving into the studio brand. Practically, the site needed to be easy to update (using a CMS for projects and testimonials), lightweight and fast, and set up for an SEO-safe transition to The Hoop Studio. This involved preserving redirects and link equity.
What We Did
We built a lean portfolio site with clear service messaging, case highlights, and a simple CMS for additions. It became the seed for The Hoop Studio—informing tone, structure, and a repeatable way to present outcomes.
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