What They Needed
A clear, credible home for the byHarry era—part portfolio, part brand seed, part bridge to The Hoop Studio. The site needed to articulate services simply, showcase selected work with outcomes, and capture leads, while establishing a minimal, typographic identity that could later mature into the studio brand. Practically, it also had to be easy to update (CMS for projects/testimonials), lightweight and fast, and set up for an SEO-safe transition to The Hoop Studio (redirects and link equity preserved).
What We Did
We built a lean portfolio site with clear service messaging, case highlights, and a simple CMS for additions. It became the seed for The Hoop Studio—informing tone, structure, and a repeatable way to present outcomes.
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