EDNA Genetics
EDNA Genetics was a whole human genome sequencing platform that allowed users to claim ownership of the DNA and sell their data to researchers for profit in the blockchain.
What They Needed
A brand and website that could make a complex promise—“own your genome, profit from your data”—feel credible, safe, and simple. Practically: a modern identity system; plain-language explainers of the end-to-end flow (sequencing → secure storage → consent → researcher access); and a high-trust conversion path to purchase at-home kits. The site also needed to double as an education hub (articles/whitepapers via CMS, structured for SEO) and a trust engine (privacy-first messaging, clear consent choices, robust FAQs), while supporting e-commerce, kit activation, and room for future integrations like fulfillment, account dashboards, and researcher portals. Design-wise: clinical, contemporary, and accessible. Build-wise: fast, scalable, and ready for growth.
What We Did
We refreshed the visual identity for clarity and credibility, then built a Website with an education hub, gated resources, and an e-commerce flow for kits (with the most suitable checkout stack). Compliance, accessibility, and performance were treated as first-class citizens.
