What They Needed
A “coming soon” presence that actually works: a fast, on-brand landing page with custom illustrations and subtle motion to signal UX craft, clear value props, and a waitlist form that segments by role (designer/researcher/PM) for early community seeding. It needed to sit as a sister brand to UX Network (shared DNA, distinct voice), capture emails and interest for launch, and preview the pillars of the upcoming platform—forums, white papers, guides—without overpromising. Behind the scenes: a scalable CMS/taxonomy for those content types, sensible IA, accessibility and performance baked in, analytics + heat-mapping for pre-launch learnings, and a roadmap for SSO, moderation, and growth loops once the full community site goes live.
What We Did
We designed a cinematic pre-launch page with custom graphics and GSAP-driven interactions, plus email capture and basic analytics. The brand language was shaped to sit alongside the parent network, ready to expand into a full forum/library when phase two begins.
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