What They Needed
A single home for the KOK community—part magazine, part classroom—where their films and stories pull people in and memberships keep them coming back. Practically: a course catalog with secure checkout, gated lessons, progress tracking, and certificate issuance for Surfing England–aligned training; tiered user accounts/memberships (free → paid) with recurring billing; an editorial hub for education blogs, how-tos, and gear guides (searchable, tagged, and SEO-friendly); instructor profiles, testimonials, and success stories; events/workshops with simple booking; and a private members’ area for downloads, perks, and community interactions. Design-wise: laid-back surf energy with pro polish; build-wise: fast, mobile-first, and scalable with a clean CMS so the team can publish, sell, and grow without a developer on call.
What We Did
We designed and built a membership-ready Webflow site with course pages, paywalls, and account flows (via a best-fit membership integration). A CMS powers articles and how-tos; the design carries a warm, editorial feel while keeping paths to purchase obvious.
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