What They Needed
A dependable ongoing web partner to run and refine the school’s digital estate. Practically: fast turnaround on copy/image updates and news; a full SEO audit with a prioritised action plan (technical fixes, on-page improvements, local SEO for admissions, structured data); clear analytics and event tracking for prospectus downloads, open-day sign-ups and “Book a Visit”; accessibility- and safeguarding-aware patterns so policy pages, notices and term info stay current; and a unifying set of digital brand guidelines that cover website components, social templates and print ad rules. In short, a retained team to handle day-to-day visual marketing and SEO while steadily lifting performance throughout the year.
What We Did
We became the web partner—tidying structure and performance, fixing on-page SEO, and rolling out guidelines so every touchpoint feels on brand. Routine updates are handled quickly; bigger campaigns slot into a clear process.
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