Klef.app
Klef is a culture-led creator platform designed for artists and fans, enabling monetisation opportunities like virtual gigs, shout-outs, and exclusive content in a direct-to-fans model.
What They Needed
A dual-audience site that does two jobs brilliantly: excite fans and convert artists. Klef needed a fast, culture-led Webflow build that brings their bold brand to life while clearly explaining the direct-to-fan model (virtual gigs, shout-outs, exclusive drops). Practically, that meant crisp product storytelling with app UI in context, clear artist onboarding flows, and event commerce — a CMS-driven calendar and ticketing for everything from private Sam Ryder sets to community concerts. The site had to be mobile-first, high-performance, and scalable, with CTAs and navigation tailored to both “Artists” and “Fans” from the first scroll.
What We Did
We brought their strong brand to the web with a crisp, kinetic marketing site that highlights the product and the artist journey. We integrated event ticketing, built artist signup funnels, and wired in CMS content for updates. The result: a high-energy front door that converts artists and fans without friction.
