Booksy
Booksy is a global beauty scheduling platform trusted by hundreds of thousands of hair stylists, barbers, nail technicians, and spa professionals across the US, UK, Poland, Spain, and France. As one of the leading technology platforms in the beauty industry, Booksy powers the appointment and business management side of independent providers' operations — giving professionals the tools to run their business so they can focus on their clients. With a rapidly growing global user base and an audience that skews heavily mobile, Booksy sits at the intersection of beauty, technology, and community.
What They Needed
To mark their 2026 trends cycle, Booksy needed four localised, interactive websites — one per market across the US, UK, Poland, and Spain — each translating over 30 pages of original report data into a compelling digital experience. The sites had to function as lead generation tools, capturing user details through a soft-gated access layer while remaining visually impressive enough to reflect Booksy's ambition to be the definitive voice on beauty industry trends. With a global rollout deadline tied to a major industry event, everything needed to be designed, built, and live across all four markets within six weeks.
What We Did
The Hoop Studio built a single templated Webflow system, localised and deployed across four markets at speed. We engineered a cookie-controlled gating mechanism that presents a lead capture form on first visit and remembers returning users for 12 months — with form data routing directly into Salesforce, segmented by market. Interactive maps, dynamic data visualisations, and animated scroll interactions brought the report content to life, turning dense industry data into an engaging, mobile-first experience. Marketing consent was built cleanly into the gate itself, removing friction without sacrificing compliance. Four sites, four languages, one cohesive system — delivered on time for Booksy's global rollout.
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