AI Search Optimisation

Become the brand AI recommends.

Your customers are already asking AI for recommendations. The question is whether your brand is the answer they get.

Get visible on

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Now taking new projects

Rebuilt for Performance, SEO & Marketing Speed

For the last 20 years, customers discovered businesses through Google — they typed a query, scanned a list of websites, and chose a company.

Today, more people are asking AI tools for answers instead. Platforms such as ChatGPT, Google AIOverviews, Perplexity and Claude provide direct recommendations when people ask:

"Best CRM for startups"

"Best marketing agency for SaaS"

"Best running shoes for marathon training"

Instead of browsing multiple websites, they receive a short list of suggested companies. If your brand isn'tmentioned, you simply don't appear in that conversation.

A mobile mockup of SEO results
How AI Search Works

AI doesn't rank pages.
It recommends brands.

AI tools analyse information from across the web and generate a direct answer — rather than showing ten search results. Instead of browsing websites, your customers receive a short list of suggested companies.

These recommendations draw from consistent signals across multiple source types:

Industry guides and comparison articles

Editorial publications and review platforms

Forums and community discussions

Company websites and knowledge hubs

Live AI Search
Live
User prompt:
"Best project management software for small teams"

For small teams, Notion, ClickUp, and Asana are consistently recommended by productivity experts and cited across comparison guides and community forums. The right choice depends on your workflow style — but these three dominate AI recommendations because of their strong editorial presence and authority signals across the web.

Comparison articles
Review platforms
Forums
Company guides

Brands that appear consistently across these sources are far more likely to be recommended by AI — and that's exactly what we help you achieve.

The Opportunity

Most brands aren't
in the answer. Yet.

AI search is still in its early stages. Most companies have spent years optimising for traditional SEO but have not yet adapted for AI-generated answers. This creates a clear window — act now before the space becomes more competitive.

60%+
of searches are now AI-assisted
Users increasingly trust AI-generated answers over traditional blue links — and that number is growing every quarter.
3x
higher intent from AI referrals
When an AI recommends your brand unprompted, that visitor arrives pre-sold on your credibility and expertise.
Early
movers claim the most citations
AI citation patterns establish early and compound over time. The brands that act now will be the default recommendations tomorrow.

Our Approach

We work in three steps.

A structured process that takes your brand from invisible to consistently recommended — and keeps you there.

01

AI Visibility Audit

We start by understanding exactly where you stand. We identify the prompts customers ask AI in your category, which brands are recommended and how often, which sources influence those recommendations, and where your brand is currently missing.

Prompts customers ask AI in your category

Which brands are recommended and how often

Sources that influence those recommendations

Where your brand is currently missing

02

AI Search Optimisation

We build the content, structure, and authority signals that AI models use to surface and recommend your brand. This is a distinct discipline from traditional SEO — it requires a different set of inputs and strategies.

Prompts customers ask AI in your category

Which brands are recommended and how often

Sources that influence those recommendations

Where your brand is currently missing

03

AI Visibility Monitoring

We track your brand's presence across AI platforms on an ongoing basis, measuring citation frequency, share of voice, and accuracy — with regular reporting and continuous iteration across ChatGPT, Google AI Overviews, Perplexity and Claude.

AI visibility score across key platforms

Share of voice versus competitors

Prompts where your brand appears

New opportunities to expand visibility

What This Means for Your Business

Compounding returns from AI visibility.

Increased brand authority

Being cited by AI platforms signals authority and expertise — to both potential clients and the AI models themselves. This creates a compounding credibility effect over time.

Greater visibility in your category

When AI consistently recommends your brand in response to buyer intent queries, you reach customers at the exact moment they're deciding who to work with.

More qualified inbound demand

Just as early SEO adopters dominated Google, businesses that establish AI visibility now will have a meaningful advantage as this behaviour continues to grow.

Brand Visibility Dashboard
▲ +41% this month
AI mention share across major platforms
ChatGPT
85%
Google AI
71%
Perplexity
68%
Claude
79%
Monthly Trend
Live
💡 Recommendation

Your Perplexity visibility has the highest growth opportunity. We'd target 3 new citation sources in Q2.

Ready to get started?

Want to see how your
business appears in AI search?

The first step is a short AI Visibility Audit. We'll identify where your brand currently appears in AI answers, which competitors dominate those answers, and where the biggest opportunities exist.

Proof

You’re in Safe Hands

"I have worked with The Hoop Studio on a number of web projects over the last 12 months, from web development, technical SEO, site optimisation and design. The quality of work has consistently been outstanding and the team are a pleasure to work with."

Ruth P.
Director of Marketing, Kingsley Devon
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"The Hoop Studio are utterly fantastic digital partners! Harry and the team really know their stuff. They helped us refine our vision, design a great digital experience, and get it live in a matter of days."

Thomas C.
Founder, Open Equity
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"Incredible service! Team was responsive, fast, creative and organized (hard combo to find!) definitely recommend. The website created was smooth, unique and optimized for user behavior. Couldn’t be happier."

Ana P.
Co-Founder, ARYZ
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"Harry is amazing! Simplifies everything, takes your hand and knows everything and anything. Speedy and super helpful! Use frequently"

Samuel P.
Founder, Baumann
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"I've been working with The Hoop Studio for a number of years now and I cannot recommend them enough. Their knowledge and advice has helped us reach our goals."

Luke S.
Founder, GrwthX Consulting
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"Harry’s been brilliant to work with and always finds smart ways to bring the content I create to life. He’s always quick to respond, easy to work with, and has a great eye for design."

Ella P.
Marketing Lead, Accurise
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"Harry manages our website superbly with frequent redesigns of pages, immediate response on last-minute requests, and much creative genius to bring our site alive, all of which has significantly boosted our SEO and drawn visitors to the site."

Rob P
Headmaster, Kingsley Devon
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"The Hoop Studio really know their stuff. The team went above and beyond the call of duty, listening to my ambitions and providing a complete revamp."

Jasper C.
Founder, Nalu
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"The Hoop Studio helped us shape our ideas into a cohesive plan which they quickly formed into a beautiful website which exceeded our already high expectations."

George M.
Co-Founder, ARYZ
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"Working with The Hoop Studio was an absolute joy. They did a cracking job on our website, and went above and beyond with support. Highly recommended!"

Rob T.
Co-Founder, Hound Marketing
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"We have worked with Harry on a few website projects and it has always been an absolute pleasure. Easy processes and expert delivery - couldn’t recommend more!"

Jamie W.
Founder, Office Co.
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"Harry & his team are so down to earth, quick to help & knowledgeable that it’s completely removed any stress I’ve associated with website development."

Shane O.
Founder, Dark Union
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"The Hoop Studio executed our website rebuild with excellent communication, speed and strategic insight, always respecting and swiftly implementing our business needs."

Sam R.
KLEF, Co-Founder
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"Working with Harry has been incredible for the EDNA team. He understood our vision, brought it to life, and enhanced our website with smart design and user focus."

Greg S.
Founder, EDNA Genetics
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