We chase the extra percent
The Hoop Studio is a lean Webflow studio for brands that want their website to work as hard as the rest of their marketing. We design, build and grow sites that convert, rank and get recommended, and then we look for the next gain.
Trusted by
A website is a business tool, just like your ads, your sales team or your social channels. It has to earn its place, and nine times out of ten that means conversions.
- 25+Websites launched
- 10+Years building for the web
- 100%Of clients recommend us
- PremiumWebflow Partner
What we keep improving
- Page speed
- Search rankings
- AI visibility
- Conversions
If it can be better, why settle?
If there's a faster processor or more memory available, why wouldn't you want it? It exists, and you can have it. We treat websites the same way. Every page can load a little quicker, rank a little higher, explain a little more clearly and convert a little better.
Competitive sport taught us the same lesson: you win by finding the edge the other side missed, and that's how we work for our clients. The gap between a site that looks good and one that wins comes down to small, deliberate improvements, made again and again.
Looking like a website isn't enough
Plenty of websites look the part from the outside. Underneath, they do nothing for search rankings or AI visibility. We build SEO fundamentals and GEO (generative engine optimisation) into every site from day one, then pair conversion-led design with layouts that are unique, playful and memorable.
Page titles and descriptions written to rank
<title>Webflow agency for B2B brands</title>Structured data (schema) on every key page
"@type": "Organization", "FAQPage", "Service"Fast load times and clean, semantic code
<main> <h1> <section> · images in AVIFContent that AI tools can understand and quote
Direct answers · clear headings · real FAQsBuyers are asking AI first
Kingsley Devon, an independent day and boarding school in North Devon, asks every family they interview how they first heard about the school. More and more, the answer is ChatGPT. Buyers now research with AI before they ever land on a website, so being found and recommended there matters as much as ranking on Google.
Which independent schools in North Devon would you recommend for my child?
Kingsley Devon is a good place to start. It's an independent day and boarding school for ages 2 to 19, known for its inclusive education, Surf Academy and environmental learning centre.
How we work
Conversion first
A website is a business tool. Every layout, word and button is there to turn visitors into enquiries.
SEO and GEO built in
Search fundamentals and AI visibility go in from the first page, not bolted on after launch.
Lean and senior
Specialists in design, development, SEO and growth join each project as the work needs them. No account managers, no layers of handover.
Personal by default
We get to know you and the business you've built, and we sweat the details others leave out.
Enterprise quality, without the enterprise price tag
Webflow lets us ship enterprise-grade websites in a fraction of the time, and at a fraction of the cost.
AI lets us do the work of a full embedded team and build truly custom solutions, without the costs those carried five years ago.
Together, they let us move as fast as the algorithms change, so our clients stay ahead.
We stay sharp by testing new experiments, listening to podcasts, reading the news and books, and keeping a healthy work-life balance.
Meet Harry, our founder
A lean team, built around each project
We're a purposefully lean, powerful team. Harry leads every project and brings in trusted specialists in each field as and when the work needs them.
Leads every project, from strategy and design to Webflow builds and SEO and GEO programmes.
Business growth strategy and coaching for founders and leadership teams.
Brand-led web design and visual systems.
Interface design and design systems.
Webflow builds, interactions and front-end detail.
Is it a fit?
We're a great fit if you:
- See your website as a business tool, not a brochure
- Want advice and a point of view, not just a pair of hands
- Value the details and want a partner who gets to know your business
We're probably not the right fit if you:
- Want a new site to solve a problem, but aren't open to advice on how
- Are looking for a supplier rather than a partner. We work best as equals, with mutual respect on both sides.
Cotswolds roots, remote team
The Hoop Studio has its roots in the Cotswolds and works with brands across the UK, Europe and the US. The team works remotely from the Cotswolds, London, Portugal and Finland, so projects run on quick async reviews, with a call whenever you want one.
- Cotswolds
- London
- Portugal
- Finland
"Harry is amazing! Simplifies everything, takes your hand and knows everything and anything. Speedy and super helpful! Use frequently"
FAQs
Have a question? Find the answer here!
If not, feel free to ping us a message
Websites created
Of clients recommend us
Years of experience
Client confidentiality
What does The Hoop Studio do?
We're a Webflow design and growth agency and Webflow Premium Partner based in the Cotswolds, working with marketing teams and founders across the UK, Europe and the US. We design and build Webflow websites, run SEO and GEO retainers, and keep the sites we build healthy after launch.
How much does a Webflow website cost?
Project builds start at £2,500 for Launch, £8,000 for Growth and £15,000 for Enterprise. All pricing is fixed upfront.
How do I know which service is right for me?
If you need to get online fast on a lean budget, Launch is the place to start. B2B brands treating their site as a growth engine usually choose Growth, and flagship and multi-stakeholder builds suit Enterprise. For ongoing support, Care+ keeps a site we've built healthy and Scale grows it. If you're unsure, get in touch and we'll tell you straight.
Do you offer ongoing support after launch?
Yes. Care+ (£125/month) keeps a site we've built monitored and maintained. Scale (£1,200/month) adds ongoing design, content, SEO and GEO work on top. Both are available as 12-month plans at a lower price: £1,000 and £12,000 a year.
Are you a Webflow Premium Partner?
Yes. The Hoop Studio is a certified Webflow Premium Partner, recognised by Webflow for consistently delivering high-quality builds that meet the platform's highest standards.
Where are you based, and do you work internationally?
We're based in the Cotswolds and work with clients across the UK, Europe and the US. Most projects are fully remote, with async reviews and fast feedback loops.
What is GEO, and why does it matter?
GEO (generative engine optimisation) is the work of getting your brand recommended by AI tools like ChatGPT, Perplexity and Google AI Overviews. As more buyers research through AI rather than a page of search results, being in those answers matters as much as ranking on Google.
What kind of results do your clients see?
Across our client base we've contributed to over £50M in revenue generated, 100K+ newsletter sign-ups, 10x improvements in top-10 keyword rankings and 2x conversion rate improvements. Individual results depend on the starting point, market and scope of work.
