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Accurise

150% traffic growth YoY. A post-rebrand Webflow build with multi-journey landing pages, full tracking, and 95+ Lighthouse scores across the board.

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Accurise
Case Study - No. 5

Accurise.
150% traffic growth, year on year.

A post-rebrand Webflow build with multi-journey landing pages, full tracking, and 95+ Lighthouse scores across the board. Here's how we turned a light brief into a site built to scale.

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Client

Accurise · Cloud Accounting

Services

Cloud accounting, Payroll , Software

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6 weeks + ongoing support

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Web Design
Web Developement
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Laptop displaying Accurise finance software website on a mirror surrounded by grass and white daisies.
150%
Traffic increase YoY
10k+
Site views post launch
125%
Organic growth
6wk
Launch-to-live

01 — THE BRIEF

A rebrand with nowhere to land.

Accurise is a UK-based cloud accounting software company helping businesses get back in control of their finances — through real-time management, streamlined processes, and embedded finance teams. They'd come out of a rebrand with a light style guide and a clear vision, but no site to match it. They needed a scalable Webflow marketing site that could tell the Accurise story clearly, convert across different client types, and support the team with a CMS built to grow.

Open brand guidelines booklet with Accurise logo lying on green grass with small purple flowers.

02 — APPROACH

One system. Built to scale.

We extended their style guide into a full Webflow design language, built modular and component-led on Client-First. Rather than a single generic homepage, we created multi-journey landing pages tailored to different client profiles — so each visitor lands somewhere built for them.

01.

Multi-journey landing pages

Distinct conversion paths for different client types — same system, different stories.
02.

Full tracking stack

GA4, GTM events, and UTM structure built in from day one. Every visit measurable.
03.

CMS for blog & roles

Content and hiring collections the team can manage and grow without a developer.
"The Hoop Studio's been brilliant to work with and always find smart ways to bring the content we create to life. They're always quick to respond, easy to work with, and have a great eye for design."
Ella Price
Marketing Lead, Accurise
A smartphone on grass showing Accurise site about trusted finances and client trust across UK sites.Smartphone on a reflective surface with a newsletter sign-up form on screen surrounded by grass and daisies.Laptop on grass shows Accurise website reading: Run 20 sites like you only have 2 with charts.

03 — Outcome

95+ Lighthouse. Ready for whatever's next.

A fast, accessible, SEO-ready site that extends the Accurise rebrand into a proper digital platform. Clean performance scores across every page, a tracking setup that actually measures what matters, and a modular system the team can build on as the business grows.

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