Best SEO Tools for Marketing Teams in 2025

Navigating SEO in 2025 requires tools that go beyond basic keyword tracking. Marketing teams need platforms that handle everything from search intent analysis and AI content optimization to technical SEO and performance tracking. Here’s a quick breakdown of the top SEO tools:

• Semrush: All-in-one platform for keyword research, competitor analysis, and performance tracking. Pricing starts at $139.95/month.
• Ahrefs: Known for backlink analysis and keyword research with detailed competitor insights. Pricing varies, beginning with individual user plans.
• Surfer SEO: AI-driven content optimization, perfect for small teams. Pricing starts at $99/month.
• Screaming Frog: A technical SEO tool for identifying site issues like broken links. Annual cost: $259.
• Google Search Console: Free tool offering direct insights into search performance and indexing.
• Clearscope: AI-powered content optimization with real-time grading. Plans start at $189/month.
• SE Ranking: Affordable and ideal for managing multiple websites. Pricing starts at $65/month.
• HubSpot AI Tools: Integrates SEO with broader marketing strategies. Requires HubSpot subscription.
• The Hoop Studio: Service-based SEO and website optimization tailored for conversions. Pricing starts at $5,200 for landing pages.

Quick Comparison

Tool	Best For	Starting Price (USD)	Key Features
Semrush	All-in-one SEO platform	$139.95/month	Keyword research, competitor analysis, tracking
Ahrefs	Backlink analysis	Varies	Backlink data, keyword research, site audits
Surfer SEO	Content optimization	$99/month	AI-driven content tools, SERP analysis
Screaming Frog	Technical SEO audits	$259/year	Crawl data, technical issue detection
Google Search Console	Search performance insights	Free	Indexing reports, Core Web Vitals
Clearscope	Content quality improvement	$189/month	AI content grading, keyword suggestions
SE Ranking	Managing multiple projects	$65/month	Keyword tracking, automated reporting
HubSpot AI Tools	CRM-integrated SEO	Subscription-based	AI content assistant, marketing integration
The Hoop Studio	Custom SEO services	$5,200+	Conversion-focused design, ongoing support

Each tool serves a specific purpose, so choose based on your team's needs, budget, and technical expertise.

Best SEO Tools (2025) - The Top Platforms Compared

1. Semrush

Semrush is one of the most popular SEO tools available, boasting annual revenue that’s double that of Ahrefs. For marketing teams in 2025, it provides a versatile platform capable of handling everything from discovering new keywords to tracking performance metrics.

Keyword Research

Semrush simplifies keyword discovery with tools that uncover valuable opportunities. Its Organic Research tool highlights "quick wins" by identifying keywords ranking in positions 2–15 with "Very Easy" difficulty. The Keyword Gap tool compares up to three competitors, pinpointing untapped, low-difficulty keywords. Additionally, Semrush supports both national and local keyword tracking, allowing businesses to monitor performance across various geographic areas. This is especially useful for organizations balancing broad strategies with location-specific goals. To complement this, Semrush’s content optimization tools refine strategies by providing actionable, data-backed recommendations.

Content Optimization

Semrush takes the guesswork out of content creation with its topic and keyword research tools. By analyzing the top-ranking pages for a given keyword, the platform offers actionable insights to improve content relevance and structure. Its competitor analysis features further enhance strategy, revealing which approaches are driving success in competitive environments.

Competitor Analysis

Semrush’s competitor analysis tools go beyond basic keyword comparisons. Marketing teams can dive into competitor content strategies, identify their top-performing pages, and uncover the keywords driving the most traffic. The SERP analysis feature provides a detailed look into competitive search landscapes, helping teams understand how to position themselves effectively.

Performance Tracking

Semrush tracks a wide range of metrics, including keyword rankings, organic and paid traffic, and the overall impact of optimizations. By integrating performance data with actionable insights, it enables teams to identify trends and make informed decisions for their campaigns.

Pricing (USD)

Semrush offers flexible pricing options tailored to teams of different sizes. A limited free plan is available, allowing users to explore core features before committing to a subscription. Paid plans start at $139.95/month (Pro, supporting up to 5 projects) and include a 14-day trial. For more advanced features, the AI SEO Toolkit is available at $99/month per domain, while the Enterprise AIO plan provides cross-platform brand visibility insights.

"But overall, Semrush offers you more features at a similar price (depending on the specific plan you go for)."

• Backlinko

This pricing model ensures that Semrush remains accessible to teams of all sizes, with scalability to meet evolving marketing needs.

2. Ahrefs

Ahrefs offers a robust suite of SEO tools, powered by an extensive database of backlinks and keywords. These tools are designed to provide marketers with valuable insights for keyword research, content creation, and competitor analysis.

Keyword Research

Ahrefs' Keywords Explorer is a powerful tool for uncovering keyword opportunities across different regions. Its Parent Topic feature groups related keywords, helping users identify broader content ideas. The Keyword Difficulty score, based on referring domain data from top-ranking pages, gives a realistic sense of how challenging it might be to rank for a specific keyword. Additionally, search volume trends over time reveal seasonal patterns and help assess the long-term potential of keywords.

Content Optimization

Ahrefs makes content optimization easier with its Content Gap analysis, which highlights keywords your competitors rank for but are missing from your site. This feature helps uncover new content opportunities. The Top Pages report identifies high-performing content that drives significant organic traffic, offering inspiration for content strategies. For deeper insights, the SERP overview breaks down competitive factors like word count, publication dates, and social engagement for a given keyword, helping teams understand what works in their niche.

Competitor Analysis

The Site Explorer tool provides a detailed look at a competitor's organic traffic, top-performing pages, and backlink profile. This helps marketing teams track competitors' keyword performance and monitor ranking changes over time. The Competing Domains feature identifies other sites vying for similar keywords, revealing potential rivals that might not be immediately obvious. Meanwhile, Content Explorer surfaces widely shared and linked content in any niche, offering inspiration for crafting successful content strategies.

Performance Tracking

Ahrefs' Rank Tracker monitors keyword positions across desktop and mobile, while its Share of Voice metric provides insights into visibility. The Site Audit tool identifies technical SEO issues and assigns a prioritized health score, making it easier to address problems. Regular reports ensure teams stay updated on ranking changes, new keyword opportunities, and technical improvements needed to enhance their site's performance.

Pricing (USD)

Ahrefs uses a subscription-based pricing model with multiple tiers to accommodate different needs. Options range from entry-level plans tailored for individual users and small projects to more advanced plans designed for larger teams. Each subscription includes a trial period, allowing users to explore the platform's features before committing to a full plan.

3. Surfer SEO

Surfer SEO leverages AI to simplify the content creation process and enhance optimization. It's particularly well-suited for solopreneurs, small teams, and media brands focused on producing content for broad, subjective topics rather than detailed, deep-dive analyses. Below, let’s take a closer look at its pricing options and how users rate the platform.

Pricing (USD)

Surfer SEO provides three pricing plans to cater to different needs:

• Essential Plan: $99/month, includes tracking for 200 pages and automation for 30 articles.
• Scale Plan: $219/month, supports tracking for 1,000 pages and automation for 100 articles.
• Enterprise Plan: Custom pricing, offering advanced features like white labeling and API access.

"It's a great platform if you're a solopreneur or a very small team that is trying to automate much of the content creation process." - Omid G, Marketer Milk

Surfer SEO has received high praise from users, achieving a 4.8/5 star rating on G2 based on over 532 reviews, and an even higher 4.9/5 star rating on Capterra from more than 415 reviews. These ratings reflect its strong performance and user satisfaction.

4. Screaming Frog

Screaming Frog tackles technical SEO challenges head-on, offering a detailed look into website issues. The Screaming Frog SEO Spider mimics search engine bots to uncover problems like broken links, duplicate content, metadata errors, and gaps in internal linking.

It also integrates seamlessly with tools like GA4, GSC, PageSpeed Insights, and Ahrefs, connecting technical findings directly to metrics like traffic and rankings. This makes it easier to tie technical fixes to measurable performance improvements.

Performance Tracking

Screaming Frog uses API data to pinpoint pages that lack impressions, traffic, or backlinks. Once identified, you can review crawl depth and internal linking to improve their visibility. For example, pages buried more than three clicks deep in your site’s structure should be brought closer to the homepage for better crawling and indexing.

If engagement data from GA4 shows poor performance, the tool helps identify content or user experience issues. Similarly, when GSC data highlights low click-through rates, you can analyze title tags and meta descriptions directly within the tool to find areas for improvement.

Content Optimization

Screaming Frog goes beyond technical fixes to assist with content improvements. Its OpenAI integration can generate meta descriptions, image alt text, and even full content sections based on page data, saving time and effort.

The tool also helps resolve keyword cannibalization by flagging pages that compete for the same keywords. You can then decide whether to consolidate these pages with 301 redirects or merge thin content into a single, more comprehensive resource that performs better in search results.

You can choose to crawl your entire site or focus only on specific URLs, depending on your needs.

Pricing (USD)

Screaming Frog is priced at $259 per year, offering excellent value for the depth of data and features it provides. For those who want to explore its capabilities before committing, a free version with limited functionality is also available.

This straightforward pricing model makes Screaming Frog an affordable yet powerful tool, earning its place as a favorite among SEO professionals.

5. Google Search Console

Google Search Console is a free tool that provides direct insights into your site's search performance straight from Google itself. It offers an in-depth look at how your site appears in search results, making it a must-have for anyone looking to make informed SEO decisions.

Unlike third-party platforms that rely on estimates, this tool connects directly to Google's search infrastructure, giving you real data - including impressions, clicks, and rankings - straight from Google's servers.

Performance Tracking

The Performance report in Google Search Console is packed with actionable insights. It shows you exactly which search queries are driving traffic to your site and provides important metrics like click-through rates (CTR), average positions, and impressions.

You can break down this data by pages, countries, devices, and even search types. For example, you might notice that your mobile traffic lags behind desktop or that some pages rank well but don’t attract clicks due to unappealing meta descriptions.

It also highlights search appearance features like featured snippets, image results, or rich results. This helps you see what content formats Google prefers for your target keywords, giving you a clear direction for improving your content strategy.

Content Optimization

The Coverage report is your go-to for identifying and fixing indexing issues. It categorizes errors and warnings, helping you prioritize what needs attention.

Google Search Console also includes Core Web Vitals data, which measures important user experience metrics like loading speed, visual stability, and interactivity. Since these factors directly influence search rankings, they’re critical for optimizing your content.

Need to dig deeper into a specific page? The URL Inspection tool lets you see how Google crawls and indexes individual pages. You can spot rendering issues, confirm whether key content is visible to Google, and even request re-indexing after making updates.

Keyword Insights

While not a traditional keyword research tool, Google Search Console offers a goldmine of data on the actual search queries bringing in traffic. This can help you uncover long-tail keyword opportunities you might not have considered.

For instance, queries with high impressions but low click-through rates could signal a need for better meta descriptions or page titles. On the flip side, keywords with strong click-through rates but low rankings might be worth extra SEO effort. It also reveals seasonal trends, so you can plan content around topics that spike in search volume during specific times of the year.

Pricing (USD)

Google Search Console is completely free. All you need is a Google account and website verification to start using it. There are no premium tiers, data limits, or hidden costs, making it accessible to businesses of any size - from small startups to large enterprises.

Google provides this tool at no charge because it helps website owners improve their search performance, which in turn enhances the quality of Google’s search results.

6. Clearscope

Clearscope is an AI-powered platform designed to help content creators improve search rankings by focusing on relevance and quality. It evaluates the top-ranking pages for your target keywords and provides actionable suggestions to enhance your content’s performance.

What makes Clearscope stand out is its focus on delivering high-quality content instead of relying on outdated practices like keyword stuffing. The platform identifies the topics and concepts that search engines prioritize, ensuring your content aligns with what users - and Google - want to see.

Content Optimization

Clearscope is built to align with modern SEO strategies, emphasizing relevance and depth. It analyzes the top 30 search results for a keyword, highlighting the most commonly used terms and topics. Additionally, it provides a real-time content grade, helping you gauge how well your content covers the subject.

The tool integrates seamlessly with Google Docs and WordPress, offering suggestions as you write. It highlights areas where topic coverage can be improved and recommends related terms to include. A particularly helpful feature is Content Decay, which flags pages that are losing traffic, making it easier to prioritize updates.

"The way I've used Clearscope a lot in the past has been for content optimization, but the feature I really love is the Content Decay feature. It helps you quickly figure out which pages are losing traffic and need to be updated." - Omid G, Founder of Marketer Milk

By focusing on these optimizations, Clearscope helps lay a solid foundation for expanding your keyword strategy.

Keyword Research

While Clearscope isn’t a dedicated keyword research tool, it plays a useful role in keyword expansion and topic discovery. When you input a primary keyword, the platform suggests related terms, highlights trending keywords, and analyzes search intent by examining the content that ranks for those terms. This approach helps refine your keyword strategy and ensures your content aligns with user intent.

Performance Tracking

Clearscope also offers tools to monitor your content’s performance. Depending on your plan, you can track between 100 and 300 pages, giving you insights into how your content is performing over time. The platform alerts you when pages begin to lose rankings or traffic, allowing your team to adjust strategies and measure the ROI of your optimization efforts.

Pricing (USD)

Clearscope’s pricing is structured to meet the needs of different marketing teams:

• Essential Plan: $189 per month, includes tracking for 100 content inventory pages
• Business Plan: $399 per month, includes tracking for 300 content inventory pages
• Enterprise Plan: Custom pricing with unlimited usage

All plans include a 7-day free trial, giving teams a chance to explore the platform before committing. With a 4.9/5 star rating on G2 (based on over 91 reviews) and Capterra (from more than 60 reviews), Clearscope has earned praise for its ability to save time and boost content performance. However, it’s worth noting that following every recommendation can sometimes lead to over-optimization, so it’s best to use the tool’s suggestions as a guide rather than a strict rulebook.

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7. SE Ranking

SE Ranking is a comprehensive SEO platform designed for managing multiple websites and client accounts. With its range of SEO tools, automated workflows, and AI-powered reporting, it provides an efficient solution for teams juggling multiple projects. It's particularly suited for those handling 3–5 or more websites.

Keyword Research

SE Ranking stands out with its robust keyword research tools, which integrate seamlessly into its project management system. It allows you to track keywords across various websites, with tracking limits depending on the pricing plan. Here's a breakdown:

• Essential Plan: Tracks up to 500 keywords daily.
• Pro Plan: Covers 2,000 keywords daily.
• Business Plan: Starts at 5,000 keywords daily, with options to expand.

Additionally, the Pro and Business plans include an AI Overview Tracker feature, which monitors your visibility in Google's AI-generated answers.

Performance Tracking

Performance tracking is another strong point of SE Ranking. The platform's project-based dashboard is designed to manage multiple websites efficiently, with automated reporting to save time. However, it's worth noting that the accuracy of rank tracking data may vary.

Pricing (USD)

SE Ranking offers three pricing tiers, with a 20% discount for annual payments:

Plan	Monthly Price	Annual Price	Projects	Keywords Tracked Daily
Essential	$65	$52	Up to 5	500
Pro	$119	$95.20	30	2,000
Business	$259	$207.20	Unlimited	5,000+

The Business plan also includes dedicated customer support and API access.

SE Ranking has received high praise from users, earning a 4.8/5 rating on G2 (based on 1,381+ reviews) and a 4.7/5 rating on Capterra (from over 285 reviews).

Marketer Milk shared their perspective:

"SE Ranking is honestly an amazing tool, however, I do think that it's built more for agencies and content marketing teams that manage a bunch of clients. So it may not be the best tool if you're an in-house marketer or if you're just a business owner working on your own website. In that case, I would probably recommend something like Ahrefs or Semrush. But if you're an agency, this is definitely a tool to check out."

This feedback highlights SE Ranking's strengths for marketing teams and agencies managing multiple clients. While it may not be the top choice for individual website owners or in-house marketers, its features are well-suited for teams overseeing several sites or accounts.

8. Numerous

Details about Numerous’s features, performance, and pricing have not been released yet. For now, marketing teams should stay tuned to official announcements and reliable reviews to get the latest updates.

Although information is still limited, the mention of Numerous highlights the ever-changing nature of SEO tools heading into 2025. It’s worth keeping this tool on your radar for potential future developments that could strengthen your SEO strategy.

9. HubSpot AI Tools

HubSpot's AI-powered SEO tools simplify SEO tasks for marketing teams, seamlessly integrating with the platform's broader marketing ecosystem. From content creation to performance analysis, these tools ensure your SEO efforts align with and enhance your overall marketing strategy.

By connecting SEO data with HubSpot's CRM, email marketing, and lead generation tools, the platform provides a unified view of how SEO impacts the customer journey. This interconnected approach supports smooth cross-channel performance and helps teams make informed decisions.

Content Optimization

HubSpot's AI content assistant is a game-changer for creating SEO-friendly content. It analyzes target keywords in real time, offering suggestions for improvement. The tool can generate topic clusters, identify internal linking opportunities, and recommend meta descriptions tailored to search intent. It also evaluates readability, helping you refine sentence length, paragraph structure, and keyword usage to meet both user needs and search engine requirements.

Performance Tracking

HubSpot's AI-driven analytics provide automated insights into your SEO performance. The tools detect trends, highlight significant changes, and suggest actionable steps based on your site's data. By analyzing historical performance alongside current search trends, the system predicts which content is likely to succeed, enabling teams to focus their efforts effectively. Automated alerts notify you of ranking changes and new optimization opportunities, reducing the need for constant manual monitoring. These features empower a data-driven SEO strategy that aligns with your broader marketing objectives.

10. The Hoop Studio

The Hoop Studio specializes in crafting marketing websites designed to drive conversions and improve search visibility. Their service-based approach covers everything from technical SEO implementation to ongoing site optimization.

Content Optimization

The Hoop Studio focuses on creating content that balances user engagement with SEO best practices. Their CMS-enabled setups allow teams to update content easily, without needing technical expertise. Each website is custom-designed to enhance both user experience and search engine performance.

Their process emphasizes mobile-first design, ensuring that content looks and performs well on any device. They also incorporate animations to make websites more engaging, all while maintaining fast load times. Additionally, their projects include a fully implemented SEO structure, making it easier for search engines to crawl and index the site effectively.

Performance Tracking

To help teams monitor and improve their site's performance, The Hoop Studio provides tools like Google Analytics and conversion tracking. They also conduct regular SEO audits and performance reviews to uncover new optimization opportunities. Teams receive detailed analytics that cover both search rankings and conversion metrics.

For those seeking ongoing support, the Ongoing Web Partner service offers monthly access to performance analysis and conversion optimization. This includes consistent SEO monitoring and analytics reviews, so teams don’t have to navigate complex SEO tools on their own. The hands-on approach ensures that websites continue to perform and improve over time.

Pricing (USD)

The Hoop Studio offers flexible pricing to cater to marketing teams at different stages of growth.

Service	Starting Price	Key Features
Landing Page Sprint	from $5,200	High-converting landing page, custom design, CMS-enabled, CRM integration, SEO best practices
Growth Website Build	from $7,800	Multi-page Webflow site, scalable CMS, SEO structure, analytics integration, mobile-first design
Ongoing Web Partner	from $1,300/month	Monthly priority access, page builds, audits, conversion tweaks, SEO monitoring, analytics reviews

The Landing Page Sprint is ideal for teams that need quick, conversion-focused pages for campaigns or product launches. The Growth Website Build is tailored for startups and mid-sized brands looking to establish a strong online presence with built-in SEO features. Meanwhile, the Ongoing Web Partner subscription provides continuous support for teams that want regular updates and performance enhancements without the hassle of managing technical details themselves.

Tool Comparison: Pros and Cons

Choosing the right SEO tool depends on your team’s needs, budget, and technical skills. Each tool brings its own set of benefits and challenges. Here's a quick look at the pros and cons of some popular options:

Tool Name	Pros	Cons
Semrush	All-in-one platform with a vast keyword database, competitive analysis, PPC insights, and social media monitoring	Steep learning curve, pricey for small teams, and can be complex for beginners
Ahrefs	Top-notch backlink analysis, accurate keyword difficulty metrics, excellent site explorer, and fast data updates	High cost, limited PPC functionality, and a bit challenging for non-technical users
Surfer SEO	AI-driven content optimization, real-time SERP analysis, easy-to-follow content guidelines, and integrates with popular writing tools	Limited keyword research, primarily focused on on-page SEO, and lacks technical SEO features
Screaming Frog	Excellent for technical SEO audits, detailed crawl data, customizable reports, and a one-time purchase option	Requires technical expertise, overwhelming data output, and lacks cloud-based features
Google Search Console	Free tool with direct Google data, essential indexing insights, and mobile usability reports	Limited historical data, basic keyword information, and no competitor analysis
Clearscope	Intuitive content optimization, seamless workflow integration, accurate scoring, and great customer support	Expensive pricing per content piece, limited keyword research capabilities, and focuses only on content optimization
SE Ranking	Budget-friendly, white-label options, broad feature set, and ideal for agencies	Smaller database compared to premium tools, slower data updates, and less advanced competitor analysis
Numerous	Automates SEO tasks, saves time with workflows, integrates with other tools, and reduces manual work	Newer platform with a limited track record, may need technical setup, and has some automation limitations
HubSpot AI Tools	Integrated with CRM and marketing tools, AI-powered content suggestions, and smooth workflows	Requires a HubSpot subscription, limited standalone SEO features, and better suited for existing HubSpot users
The Hoop Studio	Offers full-service SEO support, custom implementation, conversion-focused design, and hands-on optimization	Service-based rather than self-service, higher upfront costs, and requires ongoing collaboration

This breakdown highlights the strengths and weaknesses of each tool. Comprehensive platforms like Semrush and Ahrefs are excellent for large-scale data needs but may feel overwhelming for smaller teams. On the other hand, tools like Surfer SEO and Clearscope cater to those looking for simplicity and task-specific solutions, making them ideal for teams with limited technical expertise.

Conclusion

Selecting the right SEO tool in 2025 comes down to understanding your team's goals, budget, and technical expertise. The market offers a variety of options designed to meet the needs of organizations of all sizes, from all-in-one platforms to tools with a more specific focus.

For large teams tackling complex SEO challenges, Semrush and Ahrefs stand out. These platforms deliver extensive datasets and feature-rich capabilities, though they come with higher costs and a steeper learning curve.

Mid-sized teams might find Surfer SEO ideal for content optimization or Clearscope for simplifying workflows. Both strike a balance between power and user-friendliness.

Smaller teams or startups working with limited budgets can turn to SE Ranking or Google Search Console. These tools provide essential SEO features without breaking the bank.

If automation is a priority, Numerous offers streamlined workflows, while teams already using HubSpot can explore HubSpot AI Tools for seamless integration.

For thorough technical audits, Screaming Frog delivers deep insights to help identify and fix complex website issues.

Lastly, for hands-on website performance and SEO enhancements, The Hoop Studio offers tailored, conversion-focused services, complete with expert implementation and ongoing support.

FAQs

What should marketing teams look for in an SEO tool to succeed in 2025?

When selecting an SEO tool in 2025, it’s important to find one that works effortlessly with your current platforms, such as Google Analytics. This kind of integration can help simplify workflows and save time. Accuracy should also be a top priority - having dependable, actionable data can lead to smarter decisions and prevent wasted effort.

Look for tools that come with team-friendly features, especially if you’re working with groups of different sizes. Tools with AI-powered functionality can also be a game-changer, automating tasks like keyword research and content optimization. Budget matters too - choose a tool that offers solid value without stretching your finances. And don’t overlook customer support; a responsive team can quickly resolve issues, which is essential in such a rapidly changing field.

How can AI-powered SEO tools help marketing teams optimize their content effectively?

AI-driven SEO tools like Surfer SEO and Clearscope empower marketing teams to craft content that’s fine-tuned for better search engine performance. These platforms provide actionable recommendations based on target keywords, helping with keyword selection, ideal word count, and content structure to boost visibility and rankings.

Surfer SEO stands out for its ability to create comprehensive content outlines, ensuring your material matches search intent and aligns with current SEO practices. On the other hand, Clearscope focuses on enhancing relevance by analyzing high-ranking pages and suggesting key terms to include. Using these tools, marketing teams can streamline their workflow, save valuable time, and produce content that appeals to both search engines and readers alike.

What are the main differences between using an all-in-one SEO platform like Semrush and a specialized tool like Screaming Frog?

The key distinction between these two tools lies in their focus and functionality. Semrush offers a broad toolkit for handling a variety of SEO and marketing tasks. From keyword research and competitor analysis to backlink tracking and site audits, it’s built for marketing teams that need an all-in-one platform to manage multiple campaign elements.

On the other hand, Screaming Frog is all about technical SEO. Its strength lies in crawling websites to pinpoint issues like broken links, duplicate content, or missing metadata. This makes it an excellent choice for thorough site audits and identifying technical fixes that could improve website performance.

Ultimately, the right choice depends on your team’s priorities - whether you need a comprehensive platform or a specialized tool for technical SEO analysis.

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