Hotjar

Hotjar is a user behavior analytics platform that helps businesses understand how visitors interact with their website through visual tools like heatmaps (showing clicks, moves, scrolls) and session recordings (watching user sessions) to identify pain points, improve user experience (UX), and boost conversions. It combines quantitative data with qualitative feedback via surveys and user interviews to give a holistic view of user needs and website performance, complementing tools like Google Analytics.