Segment

Segment.com (now Twilio Segment) is a Customer Data Platform (CDP) that acts as a central hub for collecting, unifying, transforming, and sending customer data from websites, apps, and servers to various other marketing, analytics, and sales tools, simplifying data management and enabling personalized customer experiences. It provides a single API to gather data, then routes it to over 400 destinations (like Google Analytics, Salesforce, HubSpot) without developers needing to write custom code for each integration, saving time and improving data quality.