Dental Consulting Co.
A ground-up rebuild that ranked #1 in days.
A dated Squarespace site, a shelf of unused video, and a brand book that had never met the web. We rebuilt DCC from the ground up in Webflow — evolving their identity for digital and shipping ahead of their trade-show deadline. Here's how.
Client
Markets
Services
01 — THE BRIEF
A credible consultancy with a site that didn't show it.
Dental Consulting Company helps dental practice owners across the US build more profitable, better-run practices — spanning hygiene coaching, treatment planning, front-office systems, insurance strategy, and practice transitions. Their expertise was obvious. Their website wasn't.
A dated Squarespace build carried long-standing technical issues, thin content, and a growing library of professionally produced video that was going completely unused. DCC needed a site they'd be proud to send people to — one that reflected their credibility and could actually grow with them.
02 — APPROACH
A ground-up rebuild, with the brand evolved for the web.
Rather than patch the old site, we rebuilt DCC from the ground up in Webflow. We took their existing brand book and evolved it for digital — extending the colour palette, pairing typefaces, and building a flexible component system so every future page stays on-brand and on-system.
Their video content finally took centre stage, woven through the site for storytelling and credibility. And the entire blog was migrated with redirects in place, so none of the search equity they'd built was lost in the move.
Brand book, evolved for web
Video-led storytelling
Migrated with SEO intact
03 — Outcome
From a site that hid to one that ranks.
DCC went live with a clean, credible, easy-to-manage site that finally matches the quality of their work — and the results showed up fast. Within days it was ranking #1 for core terms like "dental consulting," while a wave of service and blog pages began surfacing for searches the old site never appeared for at all.
Early data points show a 2.3× jump in keyword visibility and around 4× the search impressions since launch. Just as importantly, the team can now update content themselves, the brand scales cleanly across every page, and DCC finally has an online home worthy of the reputation they've built offline.
Got a rollout like this?
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